On October 21–22, 2025, Brazil will host the second edition of BiS Brasília at the Royal Tulip Brasília Alvorada Hotel, a key event for the national iGaming landscape. This gathering is poised to be crucial as the country continues its transition to a fully licensed betting and lottery environment. Organized by BiS SiGMA in collaboration with ABRAJOGO, ANJL, and ANALOME, this conference aims to innovate and strengthen Brazil’s gaming and lottery sector through responsible management and industry collaboration.
The event will commence with a focus on responsible gaming and its societal impacts, highlighting a pressing issue in the gaming industry. Alessandro Valente, co-founder of BiS SiGMA and a significant figure in iGaming, will open the discussions. Notable panelists, including Cristiano Costa from EBAC, Fellipe Fraga of EstrelaBet, and EBAC’s Ricardo Magri, will delve into enhancing educational and preventive measures, creating safer gaming environments, and balancing business growth with consumer protection. The goal is not only to emphasize corporate responsibility but to integrate social awareness as a foundation for sustainable industry development.
As the day progresses, the focus will shift to the economic role of state lotteries in Brazil’s development. The panel will feature Hazenclever Lopes of LOTERJ, Rodrigo Cigliutti from CIBELAE, and Roberto Carvalho of Brasil Fernandes Advogados. They will discuss how regional and municipal lotteries can drive public revenue, support social programs, and boost regional investment while maintaining regulatory integrity and transparency. Given the anticipated expansion of these lotteries, the discussion is both timely and essential.
In the afternoon, the conversation will turn to advertising, Big Tech, and compliance. The increasing influence of Big Tech in compliance and visibility within the gaming sector will be a hot topic. Panelists Natália Nogues from Control F5 and AMIG, Simone Vicentini, a former deputy secretary, and Fernanda Batistella of Maia Yoshiyasu Advogados will explore the fine line between marketing innovation and consumer protection. They will also address the challenges of enforcing advertisement legislation in today’s digital-first market.
The closing session will tackle fiscal efficiency and tax structures, an issue gaining importance as Brazil’s federal and state regulations evolve. The panel, titled “Desafios na Construção do Modelo Tributário e Eficiência Fiscal para Jogos no Brasil” (Challenges in Building the Tax Model and Fiscal Efficiency for Gaming in Brazil), will include experts Luiz Felipe Maia, Sávio Prado, and Leandro Pamplona. They will discuss how creating a modern and balanced tax model can enhance competitiveness and ensure sustainability for both operators and the government.
Holding BiS in Brasília highlights the city’s central role in regulatory progress. As federal betting regulations become active and state and municipal lotteries continue to grow, BiS Brasília 2025 is set at a pivotal moment. The event aims to connect key players in the gaming ecosystem, from public authorities to private innovators, to strengthen the ties between policy, compliance, and technological advancement. This collaboration is expected to pave the way for a responsible and prosperous iGaming future in Brazil.
Moreover, with the Brazilian government’s focus on economic growth and innovation, this event arrives at an opportune time. As the global gaming industry undergoes rapid transformation, Brazil stands at the forefront of adopting new regulatory frameworks that align with international best practices. There is a growing recognition that responsible gaming and robust regulation are not only ethical imperatives but also critical to the long-term success of the industry.
Yet, there remains a counterpoint to the optimistic outlook. Some stakeholders caution that rapid expansion without careful oversight could lead to challenges. They argue that while the regulatory framework is essential, there is also a need for ongoing evaluation and adaptation to address emerging issues such as gambling addiction and fraud. There is a call for a more comprehensive approach that includes not only government bodies and industry leaders but also input from health professionals and community organizations.
Despite these concerns, the prevailing sentiment at BiS Brasília 2025 is one of optimism and readiness to lead. Attendees are expected to engage in meaningful dialogue, seek collaborative solutions, and set a course for an inclusive and thriving iGaming sector in Brazil. As one industry insider noted, the future of gaming in Brazil is not just about economic opportunity but about building a sector that is fair, transparent, and beneficial for all stakeholders involved.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.
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