On November 27-28, at the Fairmont Copacabana in Rio de Janeiro, the alliance between the Brazilian iGaming Summit (BiS) and the global SiGMA Group deepened its relationship with EGR Global during the EGR LatAm Summit. This event marked the third year in a row that these organizations have collaborated, with BiS SiGMA acting as a sponsoring partner. Alessandro Valente, the co-founder of BiS SiGMA, participated in a panel titled “12 Months of Brazilian Regulation: Successes, Challenges, and Obstacles for the Coming Year,” where he shared crucial insights into the progress and future potential of Brazil’s regulated iGaming market.
The core message that Valente delivered during the panel discussion was the need for the gaming and betting industry to “break out of the bubble” and engage in constructive dialogue with sectors such as sports, tourism, and entertainment. He emphasized that fostering cooperation across these economic segments is essential for advancing the industry, allowing the regulated market to gain legitimacy and produce broader social and economic benefits. Valente articulated this vision by asserting that stepping out of their comfort zone and building connections with other sectors, as well as sharing governance, data, and best practices, is crucial to achieving scale, legitimacy, and societal value.
Valente further advocated for the gaming industry to participate more actively in external forums and public-facing sectors to correct misconceptions and reduce criticism. BiS SiGMA, he noted, has prioritized attending events outside the core iGaming ecosystem to engage more broadly.
The EGR LatAm Summit hosted senior executives from operators, suppliers, and regulatory bodies to evaluate the first complete year of Brazil’s regulatory framework. Key themes during the two-day program included compliance and enforcement, payment solutions and financial oversight, responsible marketing, public perception and reputation management, and sports integrity alongside cross-sector cooperation. Valente’s session underscored the importance of learning from the regulatory rollout and highlighted the need to improve both institutional cooperation and industry responsibility.
According to Nuno Bispo, BiS SiGMA’s Marketing Director, the partnership with EGR Global extends BiS SiGMA’s global influence. EGR Global, headquartered in the UK, is renowned for its expertise in intelligence, events, and awards within the iGaming industry. Their LatAm agenda includes notable events like the EGR LatAm Summit, EGR Power LatAm in Rio, and EGR Power LatAm in Buenos Aires. These gatherings explore regulatory trends, marketing performance, technological advancements, and product innovation across Latin America.
As the summit concluded, BiS SiGMA reiterated its commitment to fostering collaboration between the iGaming sector and broader industries such as sports and entertainment. The organization envisions more innovation, responsibility, and regulation throughout the Latin American market. BiS SiGMA has grown to become the largest iGaming business forum in the region. Its recent event in São Paulo covered 30,000 m², welcomed over 18,000 professionals, and featured more than 250 exhibitors from 40 countries. This large-scale expo also included panels, workshops, awards, and curated experiences intended to promote industry-level dialogue on regulation, innovation, and responsibility.
Founded in 2021, BiS SiGMA merged with SiGMA to establish a joint global-regional venture. This partnership has positioned Brazil as a central hub for discussions, development, and business opportunities within the iGaming sector. Looking ahead, the reinforced alliance with EGR LatAm supports BiS SiGMA’s strategy of creating bridges, connecting global expertise, and enhancing cross-industry collaboration. As Brazil continues to adapt and refine its regulatory framework, engaging with various sectors beyond gaming will be increasingly important for achieving sustainable growth, building trust, and making a lasting economic impact.
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