In a stunning revelation that promises to reshape the Las Vegas skyline, Grand Horizons Group has announced plans for a massive $2 billion expansion of its flagship property, the Horizon Resort & Casino. Slated to begin in early 2024, this project is poised to inject new vigor into the Las Vegas economy and redefine the standards of luxury and entertainment in the gaming industry.
This expansive venture, expected to be completed by late 2026, will include the construction of a new tower adding 500 luxury rooms and suites, expanding the resort’s capacity to accommodate the growing influx of tourists and gamblers. Additionally, the expansion will feature a state-of-the-art convention center, a cultural venue, an exclusive shopping mall, and innovative dining concepts not yet seen in the gaming world.
Grand Horizons Group’s CEO, Emily Stanton, expressed enthusiasm about the project at a press conference held at the resort. “With this expansion, we aim not only to enhance our guest’s experience but also to set new benchmarks for sustainability and innovation in the industry,” Stanton remarked. She highlighted that the new buildings would adhere to the highest environmental standards, featuring energy-efficient systems and sustainable materials.
The announcement comes at a critical time when Las Vegas has been witnessing a robust recovery in tourism following the global downturn caused by the pandemic. According to the Las Vegas Convention and Visitors Authority, the city hosted 42 million visitors last year alone, approaching pre-pandemic levels. The expansion by Grand Horizons is expected to create over 2,000 jobs during construction and another 800 permanent positions once the new facilities open, providing a significant boost to the local economy.
Industry experts view this move as a strategic one, given the increasing competition both within Nevada and from emerging casino markets globally. Analyst Jessica Lee from Gaming and Resorts Consultancy notes, “Grand Horizon’s expansion is not just about adding more rooms or gaming floors; it’s about creating a multifaceted entertainment environment that can attract a broader audience. From families looking for a getaway to convention-goers, everyone is within their radar.”
Moreover, the Horizon Resort & Casino’s expansion plan includes the introduction of advanced gaming technologies, including AI-driven data analytics to enhance customer service and virtual reality (VR) gaming zones that promise a next-level immersive experience. These tech integrations signify the casino’s commitment to staying at the forefront of technological advancements in the gaming industry.
Marketing expert and author of “Brand Vegas,” Timothy Saunders, also commented on the plan’s potential to elevate Las Vegas’ global appeal. “Las Vegas is known for its boldness and innovation. With this expansion, Grand Horizons is tapping into a broader cultural and entertainment trend, potentially attracting a new demographic of visitors who are looking for something more than traditional casino gaming,” Saunders explained.
The Horizon Resort & Casino has also planned a series of community outreach initiatives in conjunction with the expansion, including partnerships with local colleges for hospitality training programs and commitments to local wildlife conservation efforts.
As the project moves forward, it will without a doubt be closely watched by industry stakeholders and city officials alike. The expansion not only represents a significant capital investment in the future of Las Vegas but also a reimagining of what the heart of Nevada can offer to the world. With its bold vision and innovative approaches, Grand Horizons is setting the stage for a new era in the city known for its constant reinvention and limitless possibilities.
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