7th October 2025 – EvenBet Gaming, a prominent developer in the realm of online poker software and solutions, has issued its latest annual report titled iGaming Future 2026: Core Trends and Challenges. The report pinpoints regulatory obstacles as the primary impediment to growth across both burgeoning and established markets.
Among the regulatory challenges noted are the UK’s wagering and bonus restrictions, tax increases in the Netherlands and Brazil, uncertainties surrounding sweepstakes in the United States, and ongoing reforms throughout key Asian markets. In light of these challenges, companies are increasingly channeling resources into regional law compliance through bespoke solutions, ensuring they remain competitive and legally sound.
Competition ranks as the second most significant concern, especially within Brazil’s newly regulated iGaming landscape and rapidly expanding African markets like Nigeria. Despite the regulatory uncertainties looming in Brazil, the country is viewed as possessing substantial long-term growth potential, driven by its vast population and deep-rooted sporting culture. Similarly, Nigeria’s promise is augmented by its advancing technological infrastructure, including widespread mobile and 5G adoption.
Marketing has emerged as the primary business priority for 2025, ascending from its previous fifth-place ranking in 2024 and overtaking expansion as the prior year’s chief focus. This transition underscores the mounting influence of social media, enriched by engaging audio-visual content, refined audience segmentation strategies, and the role of influencers in captivating mobile-centric consumers.
The research unveils several critical insights:
– Personalisation is steering product development strategies, with AI-driven gamification engines playing a pivotal role in fostering retention.
– Social media has overtaken traditional channels, becoming the foremost medium for marketing and industry updates, eclipsing conferences and trade media.
– LinkedIn has been identified as the leading platform across Europe, particularly among CEOs, while Facebook remains the preferred choice in Asia.
– A dynamic and growing business environment is considered the most attractive factor for talent recruitment, followed by the professionalism of the team and a strong brand reputation.
– High salaries have dropped in priority, moving from second to fourth place year-on-year, as employees increasingly value workplace culture and benefits beyond mere financial compensation.
The CEO of EvenBet Gaming, Dmitry Starostenkov, remarked that the survey conducted this year included double the number of respondents compared to 2024, providing a more comprehensive and detailed view of the challenges confronting the global iGaming industry. The diverse range of participants ensured a robust representation, with insights drawn from numerous verticals, job roles, and operational markets, offering exceptional clarity on global industry trends.
One viewpoint underscores the importance of adapting swiftly to regulatory shifts. As one industry insider mused, navigating the complexities of international regulation requires agility and foresight, crucial for sustaining business momentum in an increasingly stringent environment. The report serves as a testament to EvenBet’s commitment to shedding light on the most pressing issues facing the sector, thereby empowering companies to make informed strategic decisions for the forthcoming year.
However, not everyone aligns with the report’s findings. A contrasting perspective highlights that while regulation is undeniably a challenge, the sector’s rapid technological advancements and innovation opportunities should not be overshadowed. Some suggest that focusing too narrowly on regulatory compliance could stifle creativity and slow the pace of technological progress.
Ultimately, the report by EvenBet Gaming paints a vivid picture of the iGaming landscape in 2025. As the industry grapples with mounting regulatory pressures, the shift towards marketing as a focal point indicates a strategic realignment to engage and retain audiences in an increasingly digital world. The ongoing dialogue around these trends and challenges will undoubtedly shape the future of iGaming, with companies striving to balance compliance, competition, and innovation in equal measure.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.
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