Exclusive Betting Rights Extended Through 2029
1xBet has extended its commercial agreement with PGL, maintaining its status as the exclusive betting partner for the esports organizer’s Counter-Strike 2 and Dota 2 tournaments through 2029. The partnership, which was expanded on December 9, 2026, builds on an existing relationship that the two companies say has been in place for several years.
Under the new terms, 1xBet retains exclusive betting rights for all PGL-sanctioned events in these two titles. The coverage is comprehensive, encompassing Tier-1 Counter-Strike 2 tournaments, CS2 Majors, and Dota 2 championships. These events are noted for featuring the world’s top teams and attracting some of the most dedicated esports fans globally.
Integration Across Broadcasts and Digital Platforms
The extended agreement broadens the scope of collaboration beyond traditional sponsorship. 1xBet will continue to be integrated into PGL’s live broadcasts and digital platforms. The partnership also includes special activations designed around the tournaments, aiming to create more opportunities to enhance the fan experience both during live broadcasts and through joint projects that extend beyond the immediate event window.
“We continue to invest in esports and see real value in long-term partnerships. We’ve been working with PGL for years, and extending our agreement through 2029 gives us the opportunity to go beyond simply being present at tournaments. It allows us to engage with the audience consistently and build an even stronger connection with esports fans,” said a 1xBet representative.
PGL Focus on Sustainable Tournament Ecosystem
PGL emphasized the long-term nature of the collaboration in its own statement. A PGL spokesperson noted that building a sustainable tournament ecosystem is a priority for the organization. The spokesperson indicated that the partnership with 1xBet would facilitate the development of new formats and help reach wider audiences.
“Together with 1xBet, we’ll be able to develop new formats, reach wider audiences, and work on projects designed not just for one season, but for years to come,” the PGL spokesperson said.
The move solidifies a multi-year commercial relationship in the competitive gaming sector. Both organizations highlighted that the extension allows for strategic planning that spans multiple seasons rather than single-event activations.
Background on the Partnership
1xBet and PGL have maintained a working relationship for several years prior to this extension. PGL is a major organizer of high-profile esports events, particularly in the first-person shooter and multiplayer online battle arena genres. 1xBet operates as a global betting platform providing services for sports and esports markets.
The agreement specifically targets the key events in PGL’s calendar. By securing exclusivity through 2029, 1xBet locks in its presence at the premier competitions in these two titles. The partnership structure suggests a shift toward deeper, sustained engagement with the esports audience, leveraging the consistent traffic generated by PGL’s major tournaments.
No specific financial terms for the extension were disclosed in the announcement. The focus of the public statement remained on the strategic alignment between the two brands and the anticipated benefits for the fan experience.
Why It Matters
The extension through 2029 secures 1xBet’s exclusive betting position at PGL’s premier Counter-Strike 2 and Dota 2 events, including Majors and Tier-1 tournaments. This long-term commitment allows both parties to develop new formats and deeper digital integrations, moving beyond single-season activations to sustain audience engagement across multiple years. For esports bettors and fans, this ensures consistent brand presence and potential enhancements to the viewing experience across PGL’s major calendar.
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