AffPapa, an influential player in the iGaming industry, has officially rebranded its key event, previously known as the iGaming Club Conference, to AffPapa Conference. This strategic move, confirmed on December 19, 2025, is designed to align the event more closely with the existing perception within the industry and to introduce a more structured dual-track format for the upcoming year, 2026. This transformation includes a new logo, an overhauled website, and updated social channels, with AffPapa Conference and iGaming Club now operating independently while remaining under the same corporate umbrella.
The decision to rebrand was significantly influenced by the way the market already viewed the events. Over recent years, attendees, media, and partners naturally began referring to the gatherings as “AffPapa Conference,” associating them directly with the broader AffPapa ecosystem—a perception that the company has now chosen to formalize. Going forward, the AffPapa Conference will target larger gatherings with an affiliate focus, while the iGaming Club will pivot towards smaller, premium-format networking sessions that emphasize high-quality interactions and exclusive discussions.
AffPapa has asserted that this realignment will allow both brands to function with clearer objectives. The AffPapa Conference is set to be the flagship series, attracting a broader audience, while iGaming Club continues as the more intimate setting designed for cultivating connections during key industry occasions. This change, they said, was less about rebranding and more about recognizing how the industry had naturally evolved the identity of the event. As Levon Nikoghosyan, CEO and Founder of AffPapa, expressed, the industry’s consistent reference to the events as AffPapa Conference was a driving force behind the formal rebranding. “Our goal with this new structure is straightforward: to create an environment that offers valuable and meaningful experiences to all members of the iGaming community,” he noted.
In 2026, AffPapa Conference is slated to be hosted in Madrid and Cancun. These locations were selected to foster connections among affiliates, operators, and B2B providers from Europe, Latin America, and other regions, focusing heavily on affiliate-led programming and deal-making. By arranging events in these two cities, AffPapa aims to expand the conference’s reach while maintaining a consistent identity across different regions.
Meanwhile, the iGaming Club will maintain its distinct identity by continuing as a separate entity, focusing on smaller, more exclusive gatherings. This format is designed to complement larger industry conferences by offering structured networking side events and exclusive C-level meetings. Rather than competing with the main conference events, iGaming Club aims to provide attendees with a more organized setup for relationship-building, emphasizing intentional introductions over random encounters and strong follow-through on connections.
In tandem with the rebranding, iGaming Club is transitioning to a private-club model through the launch of a members-only iGaming Club Membership program. This subscription model targets affiliates, operators, and B2B providers who are seeking deeper engagement within the AffPapa community throughout the year, beyond individual events. Members will enjoy benefits such as an unlimited annual pass to iGaming Club events and AffPapa Conferences, priority access to booths and sponsorships, exclusive VIP dinners, and discounts, along with other year-round privileges.
This rebranding and the introduction of the membership program are part of AffPapa’s broader strategy to streamline its ecosystem. By clarifying the distinct roles of the AffPapa Conference and iGaming Club, the company aims to simplify market understanding of its offerings while enhancing the value each component provides. As an iGaming directory facilitating connections between affiliates and operators, AffPapa currently hosts over 2,300 affiliates and more than 300 operators. The rebrand is seen as a natural progression of its strategy to extend and deepen the relationships cultivated through its platform.
Looking ahead to the AffPapa Conferences in Madrid and Cancun, the company is signaling a shift towards a more defined and market-aligned identity. The restructured event format is designed to set clearer expectations for everyone involved—attendees, sponsors, and partners alike—ensuring that the brand continues to evolve in step with industry needs and preferences.
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