Avanti Studios has agreed to supply its live casino portfolio to Superbet in Brazil, marking the software provider’s first entry into the South American market, the companies said on 7 September 2026. The commercial agreement matters because it adds another specialist live casino supplier to Brazil’s regulated online betting environment, where operators are seeking locally adapted content while managing product, advertising and player-protection compliance requirements.
Under the arrangement, Superbet will receive one month of exclusive access to Avanti’s existing games. The operator will launch more than 20 additional live casino tables, including 10 dedicated blackjack tables, with Brazilian Portuguese-speaking dealers and studio settings designed for the local market.
Avanti’s products use real-time gameplay presented through digital dealer characters rather than conventional human-hosted live casino studios. The supplier said its technology is intended to provide operators with a scalable live casino product, while allowing game formats and presentation to be adapted for individual jurisdictions.
Several of the blackjack tables included in the initial rollout will carry lower betting limits. The companies said this was intended to address a segment of Brazilian live blackjack demand that they believe has received limited attention from existing offerings. Lower-stake formats can widen access to live products, although they also require operators to ensure that affordability controls, customer monitoring and responsible gambling measures are applied consistently across different betting levels.
The partnership also includes the development of Futevôlei Ao Vivo, a live casino title based on footvolley, a beach sport widely played in Brazil. Players will be able to place wagers on the result of a new match every 15 seconds, according to the companies. The title is being produced jointly by the supplier and operator and will initially be available only through Superbet.
The short settlement cycle described for the game places it within a category of rapid-play gambling products that has drawn increased attention from regulators in several markets. While the agreement did not set out the detailed product mechanics, operators offering frequent betting opportunities are generally expected to assess potential risk indicators, including extended play, spending patterns and intervention thresholds. Brazil’s developing compliance framework has put greater emphasis on operators’ ability to identify harmful gambling behaviour and provide effective player safeguards.
A further jointly produced game is planned around an unnamed prominent influencer, who will act as a dealer within a live casino setting. The companies said players would be able to interact with the personality at all hours. No launch date, identity of the influencer or additional details of the format were disclosed.
Influencer-led gambling content can present separate compliance considerations in Brazil, particularly in relation to marketing rules, age restrictions and the presentation of gambling to consumers. Operators and suppliers must ensure promotional activity is not directed at minors or vulnerable individuals and does not imply that gambling is a route to financial success. The use of public figures may help a product gain visibility, but it can also increase scrutiny of how the service is marketed and how consumer disclosures are displayed.
Brazil has become a central target for international betting and gaming businesses since the country established a federal framework for fixed-odds betting and online gaming. Law No. 14,790, enacted in late 2023, provided the legislative basis for regulation, while the Secretariat of Prizes and Bets, known as SPA, within the Ministry of Finance has issued rules covering authorisation, technical standards, responsible gambling, payment controls and advertising-related obligations.
The regulated market began operating under the federal licensing regime in 2025. Companies seeking market access are required to meet local corporate, financial and technical requirements, and to use approved systems and procedures. The framework was designed in part to move activity away from unregulated websites and towards authorised operators subject to Brazilian oversight.
For suppliers such as Avanti, agreements with licensed or authorised-facing operators are an important route into the country, but commercial distribution does not remove the need for product-level compliance. Gaming content must be integrated through systems that meet applicable technical standards, and operators remain accountable for the products presented to customers under their licence. That can create a significant operational burden for providers entering Brazil for the first time, particularly where games are designed specifically for local cultural references or use non-standard mechanics.
Superbet’s deal gives it a period in which competing Brazilian operators will not be able to offer Avanti’s existing portfolio. Exclusivity agreements are common in online gambling distribution, allowing an operator to distinguish its content range at launch. However, the commercial advantage may be limited by the one-month duration for the broader Avanti catalogue, especially in a market where established brands already compete heavily through sports betting, casino content, payments and customer acquisition.
The longer exclusivity attached to Futevôlei Ao Vivo could prove more commercially relevant if the game gains traction. Localised titles have become a feature of regulated gambling markets as operators seek content that differs from globally standardised roulette, blackjack and game-show formats. At the same time, localisation does not guarantee demand. Product performance will depend on customer uptake, the clarity of the game rules, payment accessibility, responsible gambling design and whether the title fits within Brazilian technical and regulatory expectations.
The launch also illustrates the broader competition among suppliers seeking to secure distribution in Brazil. Global studios, platform providers and live casino developers have been pursuing partnerships with operators that obtained access to the market. The country’s size and established online betting consumer base make it commercially attractive, but the regulatory transition has increased costs for both operators and their technology partners.
These costs include licensing-related obligations, reporting requirements, security controls, anti-money laundering procedures, customer verification and restrictions connected to payments. Operators must also contend with a competitive market in which customer acquisition can be expensive and where regulatory enforcement against unauthorised offerings remains an important factor in the market’s development.
For players, the immediate effect of the agreement will be an expanded live casino selection on Superbet’s Brazilian platform. The addition of Portuguese-speaking dealers may make the product more accessible to customers who prefer local-language service, while lower-stake blackjack tables could appeal to players looking for smaller entry points than those available at some international-style live tables.
Nevertheless, the availability of more live casino content will also place responsibility on the operator to communicate game conditions clearly. Customers need to be able to understand betting limits, game rules, the pace of play and the relevant responsible gambling controls. This is particularly relevant for products such as Futevôlei Ao Vivo, where a new betting event is offered every 15 seconds and decision-making time is correspondingly limited.
Avanti co-founder Gustaf Hagman said Brazil was a priority market in the company’s expansion plans and described Superbet as an important distribution partner. He said the operator would receive one month of exclusive access to Avanti’s existing content and confirmed that development work on Futevôlei Ao Vivo was already under way.
The agreement does not disclose financial terms, revenue-sharing arrangements, expected player volumes or the precise date on which the first tables will go live. It also does not specify whether the full portfolio will be made available simultaneously or introduced in phases. Such details will affect the pace at which the content can become meaningful to Superbet’s wider casino offer.
The market response will be measured first by the deployment of the 20-plus tables and Superbet’s one-month exclusivity period. Avanti and Superbet will then need to complete the launch of Futevôlei Ao Vivo and the influencer-led product while ensuring that game certification, advertising, player-protection processes and other applicable Brazilian compliance requirements are met before broader promotion or distribution.
erik is an editorial byline used by Casino No Deposits for industry news coverage. Articles published under this byline are summarised from reporting by licensed gambling industry news sources and produced with AI assistance, then published against our editorial rules on accuracy, sourcing and tone. They are not first-hand reporting and do not contain personal player accounts. Our full process, including how bonus listings and ratings are maintained separately by our team, is documented in how we review casinos: https://casinonodeposits.com/how-we-review-casinos/
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