Kirill Nekrasov, Head of Innovation and R&D at BETBY, says the company is launching SlotBet Games, a product line designed to bridge the gap between sportsbooks and casinos by using live sporting events to drive slot-style gameplay.
The development marks a shift from traditional random number generator (RNG) sports-themed casino games. Instead of relying on pure chance or static graphics, SlotBet Games mechanics are fed by real-time action. In the first title in the line, basketball, game outcomes change based on live events such as fouls, misses, or stoppages.
Live Action Drives Game Mechanics
Nekrasov emphasized that the sport is not merely a visual wrapper for a casino product. “For us, the sport cannot just be a decoration around the casino experience,” he told SBC News. “If the basketball game changes, the SlotBet changes.”
The gameplay cycle is designed for high frequency. According to Nekrasov, a gameplay event occurs every 15 seconds during a live match. “You might have placed your main bets before the basketball game starts, but now during the match you have this additional layer where every 15 seconds there is something happening,” he said.
Nekrasov argued that this frequency addresses a common issue in sportsbook engagement. “A sportsbook cannot assume that because somebody placed one bet, they are going to spend the next two hours staring at the event page,” he noted. The short playing cycles aim to increase betting frequency and session engagement without requiring the player to leave the event view.
Monetizing Passive Screen Space
BETBY proposes integrating SlotBet Games into the match tracker area of sportsbooks. Nekrasov stated that sportsbooks have historically allocated valuable event-page space to match trackers, which are often passive. “So you potentially turn traditionally passive screen space into monetised gameplay without taking the player away from the event,” he said.
The product is designed to function in both sportsbook and casino environments. Inside a sportsbook, it enhances the live-event journey and can potentially replace a conventional match tracker. In a casino, the slot-style interface allows for the introduction of real sports content without requiring players to learn a new interface.
“The interesting thing is precisely that it belongs between them,” Nekrasov said. “You have something that can live in sportsbook and casino and make sense to both audiences.”
Product Roadmap and Strategic Context
Basketball is the first real sport implemented in the SlotBet Games line. Nekrasov confirmed that BETBY is currently developing additional titles, including SlotSoccer, SlotCricket, SlotHockey, and SlotPingPong.
The company also plans to include esports in the roadmap. Nekrasov explained that while real sports have calendars and seasonal gaps, esports can run 24/7, allowing the two categories to complement each other.
This launch follows other recent innovations from BETBY. The company recently launched BETBY Predictions, described as the industry’s first fixed-odds prediction markets feed for sportsbooks. Additionally, BETBY’s existing esports feed, Betby Games, is a proprietary, award-winning product that contributes approximately 15% of the company’s total GGR.
Nekrasov positioned SlotBet Games as an attempt to create a new games category rather than just a new product. “SlotBets is probably the boldest example yet because this time we are not only saying, ‘Here is a new product,’ he said. “We are saying, ‘We think there is room for a new games category.’”
Why It Matters
BETBY’s SlotBet Games targets a specific gap in the iGaming market: the low engagement time on live sportsbook event pages. By converting passive match tracker space into active, monetizable gameplay, operators may find a new way to drive cross-selling between their sportsbook and casino verticals. For players, the 15-second gameplay cycle offers a different engagement model than traditional betting, potentially extending session lengths during live events.
Sarah Thompson is an editorial byline used by Casino No Deposits for industry news coverage. Articles published under this byline are summarised from reporting by licensed gambling industry news sources and produced with AI assistance, then published against our editorial rules on accuracy, sourcing and tone. They are not first-hand reporting and do not contain personal player accounts. Our full process, including how bonus listings and ratings are maintained separately by our team, is documented in how we review casinos: https://casinonodeposits.com/how-we-review-casinos/
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