On September 10, BetMGM announced its partnership with Fremantle to introduce a new game called The Lion’s Share on the iconic television show, The Price is Right. This collaboration marks the unveiling of the first new pricing game since 2021, with a premiere set for September 22 during the show’s 54th season. Contestants will be offered the chance to win prizes up to $500,000, creating a fresh wave of excitement for fans of the long-running series.
The Lion’s Share represents a novel integration within the show, offering participants the chance to engage with the game by guessing the prices of everyday items. Correct guesses will earn contestants balls, which are then collected in a wind tunnel chamber. Each ball can either grant a prize or result in the contestant losing all winnings, adding a thrilling element of risk and reward. This innovative approach combines the timeless appeal of The Price is Right with modern gaming dynamics, aiming to create unforgettable moments for viewers and players alike.
Looking towards the future, BetMGM has disclosed plans to launch an online version of The Lion’s Share in 2026. This endeavor will add to its rapidly expanding portfolio of in-house games, further cementing its status as a leading force in the online gaming industry. The online adaptation is expected to harness the interactive potential of digital platforms, offering a dynamic experience that mirrors the on-screen excitement of the TV show.
Matt Prevost, Chief Revenue Officer at BetMGM, expressed enthusiasm for this collaboration, highlighting the synergy between the esteemed legacy of The Price is Right and the vibrant excitement associated with the BetMGM brand. The introduction of The Lion’s Share underscores BetMGM’s commitment to providing unmatched entertainment, with the prospect of winning one of the largest prizes in the show’s history reflecting the brand’s dedication to creating legendary gaming experiences.
Fremantle’s Chief Operating Officer, Suzanne Lopez, also commented on the partnership, praising it as an ideal collaboration that brings innovation to a format beloved by fans worldwide. She emphasized the importance of maintaining the iconic gameplay that viewers cherish while injecting new energy into the show’s long-standing formula.
This venture marks another strategic move for BetMGM as it continues to expand its footprint in the television game show sector. The collaboration with Fremantle, initiated on January 20, 2025, allows BetMGM to create online casino games inspired by popular shows such as Family Feud and The Price is Right. This deal builds on BetMGM’s existing involvement in the TV gameshow space, where it had previously partnered with MGM Resorts International and Entain to establish a presence through Wheel of Fortune.
The Wheel of Fortune collaboration not only includes online casino games but also on-screen promotions and activations during the show’s broadcasts. As part of this strategy, BetMGM launched a dedicated Wheel of Fortune online casino app, available to players in regions such as Ontario and New Jersey. This initiative exemplifies BetMGM’s efforts to merge traditional television entertainment with contemporary gaming experiences, offering fans diverse ways to engage with their favorite franchises.
In addition to The Price is Right and Wheel of Fortune, BetMGM has developed games based on other renowned franchises. These include a series of slot games themed around The Wizard of OZ, created in partnership with Warner Bros and Discovery Global Experiences. More recently, in July, BetMGM collaborated with London-based Atlantic Digital to release the first-ever online slot game inspired by the beloved NBC series Friends. These ventures further affirm BetMGM’s innovative approach to expanding its gaming portfolio by leveraging popular cultural narratives.
While BetMGM’s ventures into television tie-ins have garnered significant attention, there are differing perspectives on the effectiveness of such strategies. Supporters argue that these collaborations offer unique value propositions, bridging the gap between traditional entertainment and modern gaming. They point to the enhanced viewer engagement and brand visibility achieved through these partnerships as evidence of their success.
However, critics caution against over-reliance on established franchises, suggesting that the gaming industry should strive for originality and innovation beyond existing media properties. They argue that while these partnerships can drive short-term interest, sustainable growth in the sector may ultimately depend on the development of new, standalone gaming experiences that captivate audiences in novel ways.
As BetMGM continues to pioneer new pathways in the intersection of television and gaming, its latest collaboration with Fremantle and The Price is Right is poised to capture the imagination of fans and players alike. By blending the excitement of a classic gameshow with the interactive potential of online platforms, BetMGM aims to redefine the landscape of digital entertainment, offering experiences that resonate with audiences both old and new.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.
4/5Win Vegas Plus Casino
€10 FREE
