On November 5, 2025, EvenBet Gaming, a leading figure in the development of online gaming solutions, unveiled Spins Poker, an innovative product designed to significantly boost gross gaming revenue (GGR) and enhance player engagement for both bookmakers and casinos globally. This pioneering Spin & Go-style game blends crucial aspects of slot machines with traditional poker, providing operators with a novel approach to address long-standing challenges in the sportsbook sector. These include issues such as decreased betting activity between live events, the substantial liquidity required to operate a conventional poker room, and the intricate regulatory hurdles that accompany casino products.
Independent research from the French poker market underscores the appeal of this format, with Spins accounting for an impressive 94% of the €349.5 million Sit & Go GGR in 2024. This study suggests that Spins Poker could potentially increase an operator’s GGR by as much as €50 million each year while reducing player churn by 10%, an enticing proposition for operators looking to counteract the typical lull in betting that occurs during off-peak seasons.
Moreover, additional data indicates a strong potential for cross-selling, as up to 29% of sports bettors also engage in poker. Spins Poker specifically targets this demographic with its hyper-turbo gameplay, which lasts only 5 to 7 minutes, and random multipliers that can be as high as 1,000x. This dynamic gameplay not only appeals to existing poker enthusiasts but also attracts sports bettors seeking a quick and exciting diversion.
The introduction of Spins Poker is also expected to yield benefits for online casinos by fostering improved player engagement. Typically, player-to-player environments see higher interaction levels than player-versus-casino formats. Furthermore, the product offers a cost-effective avenue for acquiring new players. According to EvenBet, recruiting a poker player can be three to six times less expensive than acquiring a casino player, though this varies depending on the specific market conditions.
Designed with mobile optimization and cross-vertical appeal in mind, Spins Poker is poised to alleviate the impact of seasonal betting fluctuations. It offers operators comprehensive insights into performance through an integrated data-analysis backend, allowing for real-time tracking of session volume, engagement levels, and revenue growth.
The launch of Spins Poker is a testament to EvenBet’s commitment to addressing industry-wide challenges. By providing operators with the tools to extract value from previously untapped market segments, the company reaffirms its dedication to innovation and growth in the gaming industry.
Dmitry Starostenkov, CEO of EvenBet Gaming, elaborated on the company’s strategic approach. He noted that bookmakers globally grapple with significant uncertainties due to the seasonal nature of sports betting. Introducing poker rooms or casino content isn’t always a viable solution because of the constraints posed by liquidity and infrastructure. For casinos, the primary hurdle is the intense competition, which drives up the cost per acquisition (CPA) and reduces profit margins due to high player churn rates. Spins Poker, he explained, is crafted to directly address these issues with a streamlined two-week integration process and a game format that has been thoroughly tested and proven effective. It holds the promise of boosting GGR, promoting sustained player engagement, and enhancing customer lifetime value.
EvenBet Gaming chose the prestigious platform of SiGMA Central Europe 2025 in Rome to officially present Spins Poker to the industry. Interested parties are invited to explore this groundbreaking product further by visiting the company at Stand 4065 during the event.
While the introduction of Spins Poker is generating significant buzz, some industry observers raise questions about its long-term impact. Critics argue that while innovative, the market saturation of poker variants may limit the product’s differentiation. Furthermore, the reliance on attracting sports bettors to diversify their gaming habits might not be as seamless as anticipated, given the distinct player preferences in sports betting and poker. However, the potential for significant revenue uplift and player retention continues to drive interest and optimism among operators seeking to innovate and expand their offerings.
As the gaming industry evolves, products like Spins Poker represent a shift towards more integrated and engaging experiences that cater to a broader audience. EvenBet Gaming’s latest offering not only addresses current market needs but also sets a precedent for future developments in the online gaming arena.
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