In 2025, Galerabet has emerged as a key player in the international betting and gaming sector, steadily expanding its presence beyond the Brazilian market through active participation in major industry events worldwide. This year, the company has been a notable presence at significant gatherings such as SBC Lisboa, SBC Rio, BiS SiGMA, and IGI Brasília. These events have provided Galerabet with invaluable platforms not only to observe industry trends but also to engage with regulators, technology innovators, and fellow industry leaders, reinforcing its commitment to best practices within a regulated environment.
A high point in Galerabet’s international engagements was its participation in the Payment, Fraud & Compliance Gaming Leaders’ Summit (GLS) held in Miami this November. This exclusive event, restricted to top executives in the gaming sector, focused on discussing the future of gaming and addressing compliance issues. The Brazilian market, which began implementing betting regulation in January 2025, received special attention during the summit, highlighted by a panel dedicated to its new regulatory landscape.
Marcos Sabiá, CEO of Galerabet, delivered a comprehensive market analysis, emphasizing the unique aspects of Brazil’s payment systems, fraud prevention measures, and regulatory framework. He noted, “We are entering a market entirely based on instant payments. Pix accounts for 97 percent of all transactions and will continue to be the protagonist, but with much stricter expectations around security and efficiency.” The CEO underscored the scale of the sports betting market in Brazil, revealing that in the first half of 2025 alone, the industry generated US$3 billion in Gross Gaming Revenue, with a total transaction volume of US$87 billion.
Sabiá identified system performance as the primary challenge for operators, rather than transaction cost. “There is a lot of discussion about cents per transaction, but the real issue is failure. An operation that freezes or goes offline destroys engagement and trust. The market demands real instantaneity, near-absolute uptime, and zero friction,” he explained. This focus on performance reflects a broader industry trend where reliability and user experience are critical, particularly in a regulated environment.
During the summit, emerging trends in the Brazilian market were explored, including the increasing adoption of automated Pix flow engagement, biometric identity validation, and payment orchestration. Sabiá remarked, “We are entering a phase in which payments stop being just transactions and become technology. Everything needs to be predictable, auditable, and scalable.” Fraud prevention was another prominent topic, covering both financial fraud—such as Pix-related attacks and bonus abuse—and sports-related fraud, including illegal arbitrage and match manipulation. Sabiá emphasized, “Regulation requires a unified ecosystem that connects operators, payment service providers, KYC suppliers, public authorities, and sports entities. Without integration, there will be no control.”
Looking to the future, Sabiá highlighted the rise of new technologies beyond Pix, such as Open Finance, tokenized deposits, and real-time compliance engines directly integrated into payment processes. He stated, “Brazil has the most advanced payments market in the world. The regulated industry will demand that everyone keep up with this pace, which means end-to-end applied technology.”
As Galerabet enhances its presence on the global stage, it continues to assert itself as a significant voice in the industry, particularly concerning regulation, payments, and technological innovation. However, not everyone agrees with the unmitigated optimism surrounding the Brazilian market’s regulatory changes. Some industry experts caution that the rapid transformation could lead to unforeseen complications, especially as international companies rush to adapt. “It’s not just about keeping pace, it’s about ensuring that the infrastructure can handle the sudden influx and demands of a regulated market,” a skeptical voice in the industry noted.
Despite these differing viewpoints, Galerabet remains steadfast in its strategy, leveraging its insights and expertise to navigate the complexities of the global gaming landscape. The company’s consistent presence at major industry events underscores its commitment to growing its influence and contributing to shaping the future of the betting sector globally.
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