In December 2025, Assemblymember Linda Rosenthal introduced a significant piece of legislation in New York that could reshape the landscape of sports betting in the state. The proposed bill, A.9343, aims to prohibit in-play (live) sports betting, a dynamic and rapidly growing segment of the sports wagering industry. This legislation sets the stage for what promises to be an intense policy debate in early 2026, as this form of betting has become increasingly popular with bettors seeking more engagement and excitement.
The proposed ban targets casinos and mobile sports betting platforms, preventing them from accepting wagers once a game has commenced. Rosenthal argues that these always-on betting platforms increase the potential for gambling-related harm and pose integrity risks that current regulatory measures have not adequately addressed. If this proposal gains traction when lawmakers reconvene in January, it will have vast commercial implications, given sports betting’s role as a major tax revenue source for the state.
In-play betting is a key driver of business for sportsbooks, with operators relying on live markets to extend betting sessions, maintain customer activity across various sports, and provide additional opportunities for promotions and updates on odds. If the bill passes, sportsbooks will need to adapt their strategies, potentially focusing more on pre-match betting and longer-term wager types. This shift would likely involve changes in trading and risk management strategies, as well as updates to pricing and market-making operations.
Rosenthal justifies her proposed legislation as a measure to protect consumers and address concerning trends in public health. She emphasizes New York’s duty to shield its residents from potentially harmful gambling activities. The legislation, she notes, would prevent operators from accepting in-play wagers, thereby reducing the risk associated with such high-frequency betting formats.
Research and analysis in the industry have linked live wagering to higher-risk behaviors. Studies suggest that bets placed during live events tend to be larger compared to pre-game bets, and a significant portion of live bettors exhibit gambling behaviors that align with problem gambling criteria. Albany’s discussion around responsible gambling may be shifting from simply adding more warnings to actively altering product availability, especially for formats viewed as more challenging to control.
Rosenthal’s bill is not the only sports betting-related legislation circulating in the New York Assembly. Another proposal, A.9146, introduced by Assemblymember Carrie Woerner, seeks to separate treatment services from sports wagering platforms. This measure would direct individuals seeking help to the New York State Office of Addiction Services and Supports (OASAS) problem gambling webpage, ensuring that treatment pathways remain independent of any financial relationships with betting companies. Woerner emphasizes the growing concern of problem gambling in New York, particularly in light of the rapid expansion of mobile sports wagering.
The focus on responsible gambling extends to advertising as well. New York has already taken steps in this direction, with Gov. Kathy Hochul signing a law mandating that sports betting advertisements include warnings about problem gambling, along with displaying a hotline number.
While none of these proposals have yet become law, the legislative direction is clear. The volume and specificity of these bills suggest that New York lawmakers are exploring new compliance boundaries. The 2026 legislative session promises renewed scrutiny of sportsbook user experience and marketing strategies, beyond just messaging. Whether Rosenthal’s in-play ban becomes the catalyst for these changes or leads to compromise on narrower restrictions remains to be seen, but the issue is undeniably on the table.
A counterpoint to Rosenthal’s proposal comes from the sports betting industry itself. Industry stakeholders argue that in-play betting enhances the user experience by allowing more interactive and engaging ways to participate in sports events. They contend that with proper regulation and responsible gambling measures, in-play betting can be conducted safely. Moreover, removing this format could lead to decreased revenues, ultimately affecting the tax income generated for the state.
Supporters of in-play betting also highlight the advancements in technology that enable operators to monitor betting patterns and detect problematic behaviors. They argue that rather than banning live betting, the focus should be on enhancing these technologies and strengthening existing regulations to ensure consumer safety without stifling industry growth.
Ultimately, the debate over in-play sports betting in New York exemplifies the ongoing tension between industry growth and consumer protection. As the state navigates the complexities of regulating this evolving sector, the outcome of this legislative battle will likely have significant implications for the future of sports betting in New York and potentially set a precedent for other states considering similar measures. As the legislative session unfolds, stakeholders on all sides will be closely watching to see how these proposals are debated and whether they lead to meaningful changes in the state’s approach to sports wagering.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.
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