On October 6, 2025, the Global Gaming Expo (G2E) opened its doors in Las Vegas, marking the beginning of the world’s largest and most influential event for the gaming and betting industry. This prestigious gathering attracts industry leaders, regulators, and pioneers, setting the stage for the future of gaming in terms of entertainment, regulation, and technological advancement.
Representing the State of Rio de Janeiro, Loterj’s president Hazenclever Lopes Cançado and vice president Fabíola Esteves are actively participating in the expo to foster global cooperation and showcase Rio’s cutting-edge regulatory model. Their presence underscores Rio de Janeiro’s increasing influence in the international gaming arena, particularly following Loterj’s groundbreaking initiatives in the regulation of online gaming and Video Lottery Terminals (VLTs).
A Landmark Moment for Rio’s Gaming Industry
Loterj’s involvement in G2E signifies a pivotal moment for Brazil’s gaming sector. As the first state lottery in Brazil to implement a comprehensive regulatory framework for online games and VLTs, Loterj has positioned Rio de Janeiro as a trailblazer in innovation, transparency, and responsible gaming practices.
This progressive development not only boosts state revenue but also creates employment opportunities, expands tourism, and attracts foreign investment, aligning gaming development with broader social and economic objectives. During the expo, Cançado and Esteves are meeting with global executives, technology providers, and investors eager to explore business prospects in Rio’s newly regulated market. Their schedule includes discussions on partnerships, technology integration, and sustainability initiatives that could enhance Brazil’s growing gaming ecosystem.
Driving Innovation and Global Engagement
Celebrating its 25th anniversary in 2025, the Global Gaming Expo—presented by the American Gaming Association (AGA) and produced by RX—has long been the epicenter of global gaming innovation. It showcases cutting-edge technologies, explores evolving regulatory landscapes, and devises strategies for responsible industry development.
“G2E is the place where the future of international gaming takes shape—and Rio de Janeiro is part of that dialogue,” noted Hazenclever Lopes Cançado, president of Loterj. “We approach this event with tangible results and a clear vision: to set a precedent for state-level regulation that embodies responsibility, expansion, and social progress.”
Strengthening Rio’s Global Investment Appeal
For vice president Fabíola Esteves, Loterj’s participation highlights Rio de Janeiro’s strategic position in Brazil’s transforming gaming landscape. “The regulation of VLTs and the expansion of sanctioned betting are paving the way for Rio to attract new investments, create thousands of jobs, and establish itself as a benchmark destination for innovation and responsible leisure,” Esteves remarked.
Loterj places a strong emphasis on technological innovation, legal certainty, and social responsibility, ensuring that the gaming industry’s contributions extend beyond mere economic performance. By aligning regulation with international best practices, the institution seeks to achieve sustainable, transparent growth that benefits the local community.
A Vision of Sustainable Growth
Loterj’s engagement at G2E 2025 underscores Brazil and Rio de Janeiro’s leadership role in the global gaming conversation. With its effective regulatory framework, Loterj exemplifies how well-designed gaming regulations can drive progress across sectors, including digital technology, tourism, and employment. As the gaming industry continues to expand globally, Rio’s model demonstrates that effective regulation can balance growth, integrity, and societal value, ensuring that the expansion of gaming translates into real benefits for both citizens and investors.
By establishing this international presence, Loterj positions Rio de Janeiro not just as a participant but as a pioneering force set to lead the next wave of regulated gaming in Latin America.
This progressive approach draws attention from other regions considering similar reforms. Critics, however, warn of potential challenges, such as ensuring that the rapid expansion of gaming does not exacerbate social issues. They argue that while regulation brings many benefits, it must be complemented by comprehensive strategies to address the potential negative impacts on vulnerable communities.
Balancing Growth and Responsibility
Despite these concerns, the consensus at G2E is that Rio’s model offers a valuable blueprint for others to follow. By prioritizing a responsible regulatory approach, Rio de Janeiro demonstrates how effective governance can foster a thriving gaming sector that contributes positively to the broader economy and society.
As the gaming landscape continues to evolve, Rio’s experience provides a compelling case study on the benefits and challenges of regulating this dynamic industry. The discussions at G2E reflect a shared commitment to harnessing gaming’s potential for growth and innovation while safeguarding public interest and promoting sustainable development.
Looking forward, Loterj’s vision for the future includes further refining its regulatory framework to adapt to emerging trends and technologies, ensuring that Rio remains at the forefront of the global gaming industry. This proactive stance not only solidifies Rio’s status as a leader in gaming regulation but also sets a standard for others aiming to balance industry growth with societal well-being.
As G2E 2025 concludes, the message is clear: Rio de Janeiro is not only a key player but a driving force in shaping the future of gaming. Through strategic regulation and forward-thinking initiatives, Rio continues to redefine what it means to be a global leader in this rapidly evolving sector.
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