Sun Group’s Strategic Plan to Elevate Phu Quoc into a Leading Resort Destination

Sun Group has set its sights on transforming Phu Quoc Island into a top-tier tourist hub, capable of competing with well-established destinations like Phuket, Bali, and Jeju. This transformation is being driven by an integrated strategy that intertwines the expansion of aviation, development in hospitality, and emerging opportunities in the gaming industry propelled by shifting government policies in Vietnam.

Phu Quoc International Airport, operated by Sun Group, plays a pivotal role in this grand vision. The company plans to introduce a new commercial airline, initially targeting high-demand domestic routes before branching out internationally. According to CAPA, Center for Aviation, the airline aims to expand its fleet from eight aircraft by the end of 2025 to about 100 by 2030, including long-haul planes for intercontinental travel.

Sun Group extends its vertical integration beyond aviation into hospitality, entertainment, premium travel services, and gaming operations. By overseeing multiple aspects of the visitor experience—from travel logistics to resort stays and gaming entertainment—Sun Group aims to provide a seamless and enticing experience for tourists.

The allure of Phu Quoc as a tourist destination continues to climb, supported by the privatization of Vietnamese airports, infrastructural improvements, and a dip in tourism volumes in Thailand. Although Phu Quoc already connects with several international markets, gaps in global connectivity remain. Sun Group’s aviation expansion seeks to fill these gaps, attracting higher-value visitors through enhanced access and integrated hospitality offerings.

A significant boost to the island’s potential came when the Vietnamese government passed Resolution No. 307/2025 on November 26, granting Corona Resort & Casino permanent local gaming authorization. This makes it the first casino on Phu Quoc to allow Vietnamese nationals to gamble without restriction, a pivotal change in the island’s competitive standing in Southeast Asia’s tourism landscape.

Renowned consultant Ben Lee from IGamiX Management and Consulting noted that Sun Group’s gaming ambitions extend beyond Phu Quoc. The company secured a five-year gaming quota for its multi-billion-dollar Van Don project, anticipated to launch in 2032.

Sun Group is also embarking on an extensive hospitality development on Phu Quoc and a nearby sister island. Lee projected that the main development could feature up to 20,000 hotel rooms, with an opening as early as 2027, while the sister island would add another 20,000 rooms. To underscore the magnitude, Lee likened this to nearly replicating Macau’s entire existing hotel room inventory across these two endeavors.

The company’s strategic use of infrastructure development has cemented its status as Vietnam’s premier real estate developer. Sun Group’s expertise covers land reclamation, theme park creation, airport management, airline ownership, and VIP charter services. Such a diverse portfolio strategically positions them for future gaming license bids or potential expansions of the Van Don property.

By adopting a holistic strategy, Sun Group mirrors successful integrated aviation-tourism models prevalent in Europe and the Americas. With enhanced air connectivity and newly sanctioned casino access, Phu Quoc is poised to quickly ascend as a leading regional destination, potentially reshaping tourism dynamics in Southeast Asia and posing a challenge to more established markets.

Nevertheless, some experts caution that while Phu Quoc’s development is promising, it must be mindful of sustainability and local community impacts. Rapid expansion can strain resources and infrastructure, so balancing growth with environmental and social considerations will be essential to ensure long-term success.

In conclusion, Sun Group’s ambitious vision for Phu Quoc Island involves a multi-faceted approach that integrates aviation, hospitality, and gaming sectors. This bold move not only aims to elevate Phu Quoc’s status on the global tourism stage but also seeks to redefine regional travel and leisure, setting a new benchmark for integrated resort destinations. While challenges like sustainability and local community impact remain, the potential rewards for Phu Quoc and Vietnam’s tourism industry are substantial.

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