On 19 November 2025, Altenar announced the strategic expansion of its team in Brazil by appointing three new professionals: Luana Monje, Beatriz De Freitas Lorenção, and Maria Silvia Sparapan Moral. These key hires have been brought on board to bolster commercial and regulatory efforts in a rapidly maturing market, underpinning Altenar’s commitment to enhancing its presence in the region.
The expansion in personnel comes after a year marked by significant activity, including the inauguration of a new office in São Paulo, achieving virtual sports certification, and forging new partnerships with local operators such as Multibet. These moves align with Altenar’s strategy to deepen its market penetration as Brazil’s regulatory environment becomes more sophisticated.
Luana Monje, who joins as a Sales Executive, brings over a decade of experience from her roles at Amazon Web Services (AWS) and Continent 8 Technologies. Her appointment is seen as a vital step in strengthening Altenar’s commercial outreach. Reflecting on her new role, she expressed her enthusiasm: Altenar’s technology and commitment to customer service had always impressed her, and she is eager to demonstrate how their sportsbook solutions can substantially benefit Brazilian operators.
In the sphere of legal and compliance, Beatriz De Freitas Lorenção steps in as Legal and Regulatory Affairs Associate. She is equipped with a robust background in business law, compliance, and data privacy, skills that are essential as Altenar navigates the intricate regulatory landscape in Brazil. Her expertise spans cybersecurity and technology, bolstered by experience in account executive roles, which grants her a comprehensive understanding of commercial operations. Beatriz is excited to join Altenar at a pivotal moment, emphasizing how the company’s dedication to compliance and integrity resonates with local operators and supports innovation.
Maria Silvia Sparapan Moral, appointed as Contracts and Customer Success Associate, brings more than 15 years of experience in sectors such as accounting, human resources, and customer operations. Having previously worked in the UK and Malta, she returns to Brazil to enhance Altenar’s contract management and customer relations. She remarked on her enthusiasm to join a company that prioritizes both operational excellence and localization, expressing her readiness to build strong relationships with Altenar’s partners.
Altenar recognizes the significance of hiring locally to meet the increasing demands of operators in Brazil’s developing iGaming market. The presence of skilled professionals on the ground enhances the company’s ability to deliver compliant and reliable services. Frederico Caputi, Sales Manager at Altenar, underscored the importance of these appointments: Brazil is a crucial growth area for the company, and the new hires will directly aid operators in navigating the evolving regulatory frameworks.
The addition of these three new hires is part of a broader strategy to invest in the Brazilian market. Altenar is focused on aligning with regulatory changes while supporting regional partners’ growth. As the country moves towards a more structured iGaming landscape, Altenar’s investment in local expertise underscores its commitment to fostering a sustainable and thriving market presence.
This expansion not only positions Altenar to take advantage of immediate opportunities but also sets a foundation for long-term success as the Brazilian iGaming industry continues to evolve. The dual focus on compliance and commercial growth exemplifies Altenar’s strategic vision, ensuring that it meets the needs of its partners and adheres to emerging regulations.
In this context, Altenar’s proactive approach contrasts with other companies that may delay entering the market due to regulatory uncertainties. By investing early in local talent and infrastructure, Altenar is positioning itself as a leader in the burgeoning Brazilian market. This strategy not only enhances their competitive edge but also instills confidence among local operators who are navigating a complex, yet promising, regulatory environment.
Overall, Altenar’s recent hires and strategic investments reflect a deep understanding of the Brazilian market’s potential. By aligning its resources and expertise with market needs, Altenar is well-positioned to capitalize on growth opportunities and cement its status as a key player in the regional iGaming sector.
Sarah Thompson is a seasoned writer specializing in casino gaming and online gambling. With over a decade of experience in the industry, Sarah brings in-depth knowledge and a keen eye for detail to her work at CasinoNoDeposits.com. Her expertise lies in uncovering the latest no deposit bonuses and providing comprehensive reviews of online casinos. Passionate about helping players maximize their gaming experience, Sarah combines her analytical skills with a flair for engaging storytelling.
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