On December 24, 2025, Rivalo and the Federação Paulista de Futebol (FPF) announced a historic sponsorship agreement hailed as the largest collective sponsorship in Brazilian football’s history. This partnership marks a significant milestone for football in São Paulo and enhances Rivalo’s standing as a key investor in Brazil’s sports industry.
Rivalo’s deal includes extensive sponsorship rights across several competitions. The company will have field signage in Paulistão A1 games and acquire naming rights for Paulistão A2, A3, A4, and the Copa Paulista. Additionally, Rivalo’s logo will feature on Capivariano’s jerseys in A1 competition and on the kits of 45 out of the 48 teams competing in the lower divisions in 2026. By supporting 46 clubs, Rivalo becomes Brazil’s largest football sponsor by the number of teams, offering clubs a steady revenue stream and enhancing financial stability in the region.
The FPF was instrumental in brokering this agreement, acting as a mediator between Rivalo and the clubs. This partnership introduces a collective and transparent sponsorship model aimed at boosting competitive fairness and governance among institutions. Rivalo’s backing of the FPF’s Integrity Program is a crucial element of this venture, reinforcing ethical standards and combating match-fixing in Brazilian sports.
FPF President Reinaldo Carneiro Bastos highlighted the transformative nature of this partnership: “This project will redefine sports sponsorship in Brazil. It’s not just innovative, but it also fortifies strategic pillars of São Paulo football.” He noted the uniqueness of this sponsorship model, emphasizing, “Never before has a brand sponsored 46 clubs and five competitions simultaneously. This will generate substantial income for clubs within a novel framework with significant growth potential.”
For Rivalo, this agreement underscores a long-term commitment to Brazilian football, particularly São Paulo’s vibrant football scene, renowned for nurturing talent. Daniel Eskinazi, Rivalo’s general director, articulated the significance of this investment: “São Paulo football is a cornerstone of Brazilian football, where countless talents and stories originate. By supporting this structure, Rivalo is making an unprecedented commitment to developing the sport sustainably and responsibly.”
Eskinazi drew an analogy to the scale of this project, stating, “Being the main partner of the FPF and active in nearly all clubs in these competitions is akin to supporting an entire World Cup. It’s a project that values collectiveness, strengthens clubs, and aligns with our purpose of investing in a football ecosystem that nurtures athletes, fans, and stories.”
The sponsorship rollout will coincide with the opening round of Paulistão on January 10, with Capivariano debuting under the new sponsorship. The Paulistão A2 Rivalo will start the following day, ensuring extensive brand exposure from the outset.
Since January 1, 2025, Rivalo, in partnership with Olavir Ltda., holds a federal license from the Ministry of Finance of Brazil, supporting its strong platform for sports betting and a comprehensive casino portfolio focused on technology and security.
This multi-level sponsorship model surpasses traditional brand exposure, fostering structural growth, financial reinforcement for clubs, and maintaining institutional integrity within São Paulo football. As Brazilian football moves towards increased professionalism and regulatory advancement, the Rivalo-FPF partnership represents a pivotal point, heralding a new era where sports sponsorships drive sustainable growth and competitive balance within the football ecosystem.
However, this bold move by Rivalo isn’t without its skeptics. Critics point out the potential risks of overwhelming market influence and question whether such heavy sponsorship could skew competitive balance in favor of well-funded clubs. They argue that while the infusion of capital is beneficial, it must be balanced with efforts to ensure competitive fairness across all levels of the sport.
In response, supporters of the partnership highlight the transparency and collective nature of the deal, which aims to distribute resources equitably among clubs. The strategic focus on grassroots development and ethical sports practices is seen as a pathway to long-term growth, benefiting the entire football community in São Paulo.
In conclusion, the partnership between Rivalo and the FPF could set a precedent for future sports sponsorships in Brazil, with potential ripple effects across the country’s sports industry. As the deal unfolds, its impact on the financial health and competitive landscape of São Paulo football will be closely watched, potentially serving as a blueprint for similar collaborations worldwide.
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