Grand Korea Leisure Co Ltd (GKL), South Korea’s leading operator of foreigner-only casinos, has taken a decisive step by launching an Artificial Intelligence (AI) innovation team. This strategic move is in alignment with the national initiative to propel an ‘AI transformation,’ showcasing GKL’s commitment to integrate cutting-edge technology within its casino operations and customer service frameworks. On Wednesday, GKL announced the creation of this team, an event that marked a significant milestone on their path towards a comprehensive digital transformation, with CEO Yoon Doo-hyun playing a pivotal role in these deliberations.
The primary focus of GKL’s AI strategy is clear and ambitious, aiming to enhance the customer experience, overhaul internal business operations, and establish the company as a frontrunner in the tourism sector’s digital evolution. The specialized team will concentrate on developing personalized casino experiences and digitizing tourism-related services. Integrating AI with the company’s enterprise resource planning systems is a key component of their strategy, aimed at creating predictive business models. Furthermore, GKL seeks to foster a synergistic relationship between public and private sectors to promote AI adoption across South Korea’s tourism industry.
This initiative is not GKL’s first venture into technology. Earlier in April 2025, GKL collaborated with Hyundai Robotics to introduce AI-powered autonomous robots in its Seven Luck casinos, initiating a process to automate customer service functions. This partnership illustrates GKL’s ongoing commitment to incorporating AI into its operations.
On the financial front, GKL has shown a robust performance. The company’s second-quarter net profit reached nearly KRW 16.96 billion (approximately US $12.1 million), marking a significant increase of 49.7 percent from the same period last year, and a 5.3 percent rise from the first quarter of 2025. These figures reflect a positive upward trend, further motivating GKL to pursue additional technological advancements.
GKL operates three Seven Luck branded casinos exclusively for foreigners: two in Seoul, including one in the prestigious Gangnam district, and another in Busan. Being a subsidiary of the Korea Tourism Organization, supported by the Ministry of Culture, Sports and Tourism, GKL is an integral part of South Korea’s tourism and gaming industry.
GKL’s AI initiative is an integral segment of its broader strategic vision that emphasizes technological advancement coupled with ethical gaming. Recognizing AI’s ability to transform customer interactions and business outcomes, the company prioritizes staying at the forefront of market trends in a highly competitive environment.
With the establishment of the AI innovation team, GKL is setting the stage for a digitally enhanced gaming future. By leveraging AI technologies, the company aims to deliver interactive and streamlined services, thereby supporting South Korea’s overall modernization efforts within the tourism and gaming sectors. This advancement by GKL also reflects a growing trend among gaming operators worldwide to embrace technology not only for business enhancement but also for fostering responsible customer interactions.
The integration of AI by Grand Korea Leisure marks a pivotal step in maintaining competitiveness in an ever-evolving digital landscape. This proactive approach is expected to significantly improve user experiences, streamline processes, and solidify GKL’s position as a leading entity in South Korea’s gaming industry. As AI applications become more sophisticated, GKL’s initiatives might serve as a blueprint for both domestic and international operators aiming to meld technology with exceptional entertainment experiences.
However, not everyone views the rapid digitization of the casino industry in an entirely positive light. Critics argue that excessive reliance on AI could lead to a depersonalization of customer service, potentially diminishing the traditional gaming experience that many patrons cherish. They caution that while technology can enhance efficiency, it may also strip away the personal touch that is often central to the allure of casino visits. In response to such concerns, industry experts emphasize the need for a balanced approach where AI complements rather than replaces human interaction, ensuring that the essence of the casino experience remains intact.
As GKL continues to navigate these technological frontiers, it remains imperative for the company to balance innovation with the traditional elements of casino entertainment that have attracted patrons for decades. By doing so, GKL can ensure that it not only leads in technological advancements but also retains the vibrant and engaging atmosphere synonymous with its brand.
In summary, Grand Korea Leisure’s strategic embrace of AI represents more than just a technological upgrade. It is a concerted effort to redefine the boundaries of digital transformation within the gaming industry, ensuring that both the company and its patrons benefit from the changes. As GKL progresses, it sets a precedent for how technology and tradition can coexist to create an enriched gaming experience.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.
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