On March 17, 2026, GameOn, a marketing and public relations agency specializing in the iGaming sector, announced the addition of Roxana Nazalu to its team as a Fractional Chief Marketing Officer (CMO) in a consultancy capacity. Nazalu, who has an extensive background in the iGaming industry, joins GameOn to provide strategic guidance and support for client campaigns, focusing on their development and execution. Her new role is part of a broader effort by the agency to enhance its service offerings.
Nazalu brings a wealth of experience, having previously worked with prominent industry players such as Las Vegas Sands, Casimba Gaming, Aspire Global, and Pragmatic Play. Additionally, she founded Orange Synapse, an agency dedicated to supporting iGaming providers globally. Her appointment is expected to strengthen the collaborative relationship between GameOn and Orange Synapse, thus expanding the range and depth of services offered to clients across various markets.
The introduction of the Fractional CMO service by GameOn in October 2024 has seen significant growth, attributed to its appeal among start-ups and growing companies seeking senior-level marketing expertise without the commitment of a full-time executive. This service also benefits established organizations by integrating marketing into core business strategy with board-level accountability. Alex Wilson, who leads the marketing division at GameOn, noted that the demand for high-level strategic leadership has surged since the launch of the fractional service.
Wilson stated, “We are pleased to have Roxana join our team during this crucial period for our agency. The demand for strategic leadership at this level has increased significantly, and with Roxana’s experience with major industry names, she enhances our strategic capabilities, benefiting our clients immensely.”
Nazalu expressed enthusiasm about her new role, stating that joining GameOn represents a natural progression for her career and presents advantageous opportunities for Orange Synapse. She emphasized the potential to provide a comprehensive service that combines high-level strategy with technical implementation for various iGaming stakeholders, including slot studios, operators, affiliates, and payment providers.
The collaboration between GameOn and Nazalu is anticipated to assist clients in navigating complex markets and scaling their brands effectively through the flexibility of the fractional model. Nazalu emphasized her commitment to leveraging her expertise to facilitate significant growth for the agency’s partners, working closely with Alex Wilson and the rest of the GameOn team.
Looking ahead, the focus will be on implementing Nazalu’s strategic insights into GameOn’s service offerings. The agency aims to continue its momentum in expanding its Fractional CMO division, responding to the increasing demand for flexible, high-level marketing strategies. As the iGaming industry evolves, the collaboration between GameOn and Orange Synapse, with Nazalu’s involvement, will likely play a pivotal role in shaping client strategies and outcomes.
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