Strive Gaming, a technology provider specializing in multi-state and multi-tenant platforms for the North American market, has formed a strategic partnership with Resorts World, owned by Genting, to facilitate its entry into New Jersey’s online gambling sector. This development, announced on April 28, 2026, marks a significant expansion for Resorts World, known for its prominent land-based gaming operations in cities including Kuala Lumpur, Singapore, New York, the Bahamas, and Las Vegas. The move into New Jersey’s digital gaming market is contingent upon receiving the necessary approval from the New Jersey Division of Gaming Enforcement.
The alliance entails Strive Gaming providing its comprehensive player account management (PAM) services, covering essential operational areas such as payment processing, risk management, and fraud prevention. Additionally, Strive Gaming will assist in developing the user interface for Resorts World’s New Jersey platform, utilizing its advanced mobile application capabilities. An integral component of the partnership is the integration of Resorts World into Strive Gaming’s Infinity Engine, a sophisticated system designed to boost player engagement and retention through operational automation and real-time interaction.
Strive Gaming’s platform is tailored for the post-PASPA (Professional and Amateur Sports Protection Act) environment, allowing operators to efficiently navigate the diverse regulatory landscapes across various U.S. states and Canadian provinces while catering to unique business requirements. This compliance adaptability is crucial for operators aiming to expand within the heavily regulated North American market.
Max Meltzer, CEO of Strive Gaming, expressed optimism about the partnership, highlighting Resorts World’s reputation and the potential attractiveness of its online offerings to New Jersey’s players. Meltzer noted that the collaboration underscores the quality of Strive Gaming’s platform and its ability to deliver robust player account management solutions.
Robert DeSalvio, President of Genting Americas East, emphasized the strategic selection of Strive Gaming due to its proven success in North American markets and comprehensive understanding of their operational needs. He praised the technological capabilities and the expertise of Strive’s team, positioning them as key contributors to the online launch in New Jersey. DeSalvio also expressed anticipation for a long-term partnership with Strive Gaming.
The entrance of Resorts World into New Jersey’s online gaming market is a notable addition amid a competitive landscape involving numerous established and emerging operators. The collaboration with Strive Gaming positions Resorts World to leverage its extensive land-based casino reputation to attract digital players, presenting both opportunities and challenges in a market known for its rigorous regulatory environment and high consumer expectations.
The New Jersey online gaming market continues to evolve, with operators required to adhere to strict compliance standards set by the state’s Division of Gaming Enforcement. These regulations ensure fair play, consumer protection, and responsible gaming practices. The collaboration between Strive Gaming and Resorts World reflects a strategic alignment with these regulatory demands, aimed at ensuring a seamless and secure player experience.
As online gaming continues to expand in New Jersey and other U.S. jurisdictions, the partnership also highlights the increasing importance of technology providers like Strive Gaming in empowering operators to navigate complex regulatory frameworks and enhance player engagement. This trend underscores the broader market dynamics where technology plays a pivotal role in shaping the competitive landscape of online gaming.
Going forward, the successful integration and operation of Resorts World’s online platform in New Jersey will depend on the timely approval and compliance with state regulations. The market response will be critical in determining the platform’s competitiveness and appeal to local players. As the initiative progresses, Strive Gaming and Resorts World will likely focus on refining the platform’s offerings to meet evolving consumer preferences and regulatory requirements, ensuring their strategic objectives align with market realities.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.
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