Super Group, the overarching entity for brands such as Betway, Spin, and Jackpot City, is preparing for substantial growth in Alberta as the province gears up to launch its regulated iGaming market, anticipated in 2026. The leadership of Super Group is banking on its robust presence in Canada and the strategic insights gained from navigating Ontario’s competitive landscape to secure an advantage as Alberta opens its doors to online gaming.
Super Group’s efforts to expand its reach and reinforce its financial position have borne fruit, with the company reporting a 14% increase in revenue year-over-year from its North American operations for the quarter ending September 30, 2025. This uptick was primarily fueled by increased deposit volumes and strong player retention, underscoring the region’s significance as North America accounted for 33% of the group’s total revenue, only surpassed by Africa at 40%.
Highlighting the growth trajectory outside Ontario, CEO Neal Menashe pointed out that Canadian operations have been particularly favorable, showing a 15% revenue rise compared to a modest 3% within the regulated province. “Our experience in Ontario has been educational,” Menashe stated during the company’s earnings call. “We are about to launch a new casino client in Ontario in the next quarter, which should enhance the product offerings. This groundwork will significantly benefit us once we’re in Alberta. We anticipate growth in the high teens for Alberta.”
During its investor meeting in September, Super Group adjusted its expectations for Alberta’s market entry, now targeting the latter half of 2026. The company reiterated its strategy to obtain a license and maintain a leading position in the province as regulation takes hold.
Ontario has been a challenging market for Super Group, where it operates five licensed platforms — Betway, Spin, Jackpot City, Royal Vegas, and Ruby Fortune — amid stiff competition from over 80 authorized operators. Growth in Ontario has been tepid, with Menashe admitting that the outcomes have been “below expectations,” as revenues increased by just 5% in Q2 and 3% in Q3.
Despite the slow growth, the company remains optimistic, citing innovative marketing strategies and enduring brand presence as key factors supporting future prospects. Super Group is scheduled to introduce a new casino brand in Ontario by early 2026, a strategic move that Menashe believes will bolster growth both in Ontario and pave the way for Alberta’s market entry.
Online casino gaming has cemented its status as Super Group’s primary revenue engine. In Ontario, over 80% of wagering revenue is derived from iCasino activities, a trend mirrored in Super Group’s overall performance. The company’s quarterly revenue surged 26% year-over-year to approximately $784 million CAD, with 84% of this stemming from casino operations. Notably, iCasino revenue jumped 21% year-over-year, buoyed by the Canadian market.
In contrast, sports betting faced more stagnation in Ontario, with Betway’s revenue increasing by 5%, a stark difference from the 23% growth globally (excluding the U.S.) and over 30% growth in Europe and Africa.
Super Group also reported record levels of user engagement, with 5.5 million monthly active customers during Q3, marking an 18% increase year over year, escalating to six million by September’s end. The company’s net profit soared to roughly $135 million CAD, almost nine times the profit from Q3 2024, while adjusted EBITDA climbed 65% to $214.4 million CAD.
Buoyed by these positive results, Super Group has revised its full-year revenue and EBITDA forecasts upwards, reflecting a growing confidence in its Canadian market operations and a broader North American presence. As Alberta prepares to follow Ontario as Canada’s next regulated iGaming epicenter, Super Group is strategically positioned to seize new opportunities and cement its leadership status in the region.
However, not everyone shares the same level of optimism. Some market analysts caution that the iGaming arena is becoming increasingly crowded, with new entrants continually seeking a slice of the lucrative pie. While Super Group’s experience and current market position offer certain advantages, sustaining long-term growth in such a competitive environment will require continuous innovation and adaptability. The question remains whether Super Group can leverage its current assets to thrive amidst heightened competition.
In Alberta, the anticipation builds among industry stakeholders, with many looking forward to the economic benefits that a regulated iGaming market could bring. For Super Group, it’s a chance not only to expand its footprint but also to test the resilience and appeal of its offerings in a new market. As Menashe hinted, the company’s strategy is not just about immediate gains but building a sustainable market presence that can withstand the test of time.
Sarah Thompson is a seasoned writer specializing in casino gaming and online gambling. With over a decade of experience in the industry, Sarah brings in-depth knowledge and a keen eye for detail to her work at CasinoNoDeposits.com. Her expertise lies in uncovering the latest no deposit bonuses and providing comprehensive reviews of online casinos. Passionate about helping players maximize their gaming experience, Sarah combines her analytical skills with a flair for engaging storytelling.
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