On January 23, 2026, X Games announced a strategic partnership with Stake, naming the latter as the exclusive online casino and sports betting partner for the X Games League (XGL). This collaboration, set in the United States, is a key development as X Games plans to launch the X Games League, combining elite sports competition with sports betting engagements. This move is geared towards attracting a digitally savvy, global audience and is crucial for both entities in terms of regulatory and market positioning.
The partnership will see Stake leveraging its expertise as a major online casino and sports betting platform to provide real-time betting odds and engagements through the X Games ecosystem. This integration will be facilitated by Alt Sports Data, a company already involved with X Games as an official data provider. Fans can look forward to seamless betting experiences across X Games broadcasts, enhancing how they interact with the events.
Stake will now hold the official status of being the Exclusive Online Casino & Sports Betting Partner for the X Games League. This includes providing real-time odds during broadcasts, a feature made possible through Alt Sports Data, which aims to offer fans an integrated betting experience. Additionally, the partnership will see the creation of an Athlete Ambassador Fund, designed to support X Games athletes in generating unique content, further engaging the sports community.
All XGL events, including the Winter Games in Aspen, will be streamed exclusively on KICK, which will also cover the Summer and Winter XGL Drafts. This exclusivity ensures fans have comprehensive access to all major events, bolstering the digital footprint of the X Games.
The executives from both organizations emphasized the strategic nature of this partnership. Cherie Cohen, Chief Revenue Officer at X Games, noted that collaborating with Stake is pivotal for advancing the X Games League on a global scale. By integrating gaming and betting, X Games aims to provide fans with the adrenaline-fueled engagement they seek, thus redefining the fan experience, beginning with the upcoming Aspen event.
Akhil Sarin, Chief Marketing Officer at Stake, remarked on the synergy between the two organizations, highlighting their shared focus on innovation and entertainment. Sarin emphasized that Stake’s advanced gaming technology would bring novel engagement opportunities to the X Games’ global audience, paralleling the excitement intrinsic to extreme sports competitions.
This partnership will officially commence at X Games Aspen, running from January 23 to 25, 2026, followed closely by the Summer XGL Draft in March. As the X Games League pursues its global expansion, both Stake and KICK are set to play substantial roles in enhancing the broadcast and digital experiences for fans worldwide.
Looking ahead, the collaboration between X Games and Stake is poised to influence how sports betting and extreme sports are interwoven, potentially setting precedents for similar partnerships in the future. The success of this venture will likely depend on continued regulatory compliance and the ability to navigate the complexities of global market access. With the initial implementation beginning in Aspen, stakeholders and observers will monitor how this partnership evolves and impacts the sports and gambling industries.
As the X Games League and Stake move forward, the focus will be on ensuring that the integration of sports betting remains seamless and enhances the overall fan experience. The extent to which this partnership can maintain its momentum will be crucial in determining its long-term viability and impact in the rapidly evolving landscape of sports and gambling.
Erik Agary is a seasoned writer at True Games Reviews, specializing in gaming, casino games, and interactive entertainment. With a passion for all things digital, Erik dives deep into the latest trends and developments in the gaming world, offering insightful reviews and detailed analysis. His expertise spans across multiple gaming platforms, ensuring comprehensive coverage that resonates with both novice and experienced gamers alike.